The Gary Fisher Collection

So this fancy ad appears on the Fisher website today, touting the 'Gary Fisher Collection.'

'Literally a dream come true' it says.

I was intrigued - it sounded like had created an AMG-like brand within the Trek/Fisher empire. A special set of bikes where Gary was allowed to run wild and do whatever he wanted.

But no. It's nothing that good at all. From the press release;

Trek Bicycle and bike pioneer Gary Fisher are pleased to announce the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand. The Collection will be distributed exclusively through Trek retailers.

So Gary Fisher the bike company doesn't exist any more. It's been reduced to Gary Fisher's signature on the Trek Rig, and the Trek Paragon.

It just doesn't sound right.

This just feels like a strange move for Trek. I felt like everything that was unique and cool about Fisher was simply brushed aside in '93 after Trek purchased them. Instead of bolted together CR-7s, we got Trek OCLV hardtails with Gary Fisher badges on them. They felt as much like Fishers as the Cimarron felt like a Cadillac.

But slowly, things changed. And eventually Fishers felt like Fishers again. They looked good, and they felt like unique and cool bikes again.

They felt like a company I could like and care about again.

In fact, I bought an '09 Rig recently. Because it was a 29er, because it reminded me of the old Supercaliber with the big squiggle graphic on the top tube, and because it felt like a cool bike.

But now, they're just Treks.

And it just doesn't seem to matter what Trek does, they're still dull, boring, corporate.

I swear Trek has some computer program that scans all of the most popular graphic design, and synthesizes it into the most inoffensive and vanilla thing they can come up with, and that what goes on their bikes. I'm sure you can tell from this that I'm not a fan, but consider that I've known of them since 1988, and not once have they put out a bike that I've looked at and thought; 'that looks good.'

Law of averages alone says that they should have come out with one aesthetically pleasing bike in 22 years - right?

And after this many years you'd think a company could come up with a damn logo to put on the head tube!

Fisher had a great logo...