Serotta

Serotta is a New York based builder that makes excellent road bikes, and decided to get into the mountain bike game early. I don't know if he makes mountain bikes anymore though.

Hardtail - Pretty swanky color scheme on this Serotta. I like that Manitou SX Carbon.

Softtail - No disputing the build quality of his bikes, but I don't know about the whole softtail thing. Especially when you use a fully-adjustable shock. Why not just put a pivot in there and make it a rear suspension bike?